TL;DR: Getting rejected on a Walmart Marketplace application is rarely the end of the road. Usually a single inconsistency in the file stops the process. Below are the seven most common reasons we've seen in the last 12 months and how each is overcome.
1. EIN and LLC name mismatch
If the IRS-registered name doesn't exactly match the Walmart form, the system auto-flags. Copy the spelling letter-for-letter from your CP575 or 147C letter.
2. Personal banking instead of business
Applying with a personal bank account is a rejection trigger. Real business accounts (Mercury, Relay, Wise Business) are required; the account address should match the EIN.
3. W-9 inconsistency
Wrong entity type marked on the W-9 (single-member LLC vs. C-Corp vs. partnership) stalls the process. It must match the entity type the EIN was issued for.
4. Suspicious website
Brand-new domains, thin content, or generic templates lower the trust score. A site with at least 30 days of age and real product/business information is recommended.
5. IP / device fingerprint
Leftover traces of a previously rejected account (cookies, IP, browser fingerprint) hurt new applications. A clean device + clean IP is mandatory.
6. Missing category approval
Required category permission not selected leaves the account half-set. Restricted categories may require extra documentation.
7. Address verification
Unclear utility bill or bank statement, or one older than 90 days, holds approval. PDF quality matters too.
FAQ
How long should I wait after a rejection? Our standard procedure has no fixed waiting period for re-application; however, the cleanup procedure depending on the rejection reason takes between 24 hours and 7 days.
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